Aspen Skiing Company - Brand Campaign

The Date: 2019

The Story: As the climate and the political landscape continued to heat up, Aspen Ski Co. knew they could help their customers take action too. The ‘Give A Flake Campaign’ allowed site visitors to easily send letters to their Senators. My team aimed to make the campaign live longer through organic SEO. We optimized the site assets, created an informative page, and built a robust link network. These efforts continue to grow on the internet and in skier’s hearts.