Good WORK

I remember the moment I first fell in love with advertising. It happened during a creative brainstorming session for Furniture Row, where we were exploring the theme of what’s “not natural.” I was captivated by the idea that humor could be a powerful tool for selling products. More importantly, I wanted to use it to promote better products. However, as time went on and algorithms began to dominate the industry, I found myself only helping to sell things people didn’t need. I felt like our world was on fire and I was adding more fuel to the flames.

During this time, I was also undergoing a significant internal transformation. I was doing my best to live sustainably (even moving into 100 sq ft). However, deep down, I knew that my efforts weren't making a real impact. I realized I needed to slow down and reflect on how to best utilize my gifts. It was during one of these moments of contemplation in a National Park that I had an epiphany (of course!): I needed to better understand the interconnected systems that have sustained us (but are now breaking down quickly). I immediately signed up for a Climate Fellowship.

That experience taught me that we cannot create the future using the same methods we used to build the past. I needed to do the same. Personally, I shifted my focus from individual actions to collective impact (hello, Fossil Fuel industry). Professionally, it led me to direct my efforts toward projects with the greatest potential to make a significant difference (hello, Climate and Conservation Comms).

And now I know what I was built to do.